function essClick(goToUrl, trackUrl, target) {
$.ajax({
  type: "GET",
  url: trackUrl,
  dataType: "text",
complete: function() { if(target) { window.open(goToUrl, target); } else { window.location.href = goToUrl; } },
timeout: 2000
});
return false;
}

function essActivateClickTracking(trackUrl) {
$.ajax({
  type: "GET",
  url: trackUrl,
  dataType: "text",
complete: function() { return; },
timeout: 2000
});
return false;
}